Marketing communications is the promotion part of the "marketing mix," and public relations is a subset of marketing communication. Therefore, as a PR pro, I can support organizational objectives, reputation management, and brand development by establishing and maintaining relationships with an organization’s target audience, the media, and other opinion leaders.
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Business communication defines most organizations, resulting in effective marketing campaigns, productive interpersonal relationships among co-workers and successful customer service resolutions. Because audiences demand different kinds of communications in different situations and settings, as an effective business communication professional, I understand how to tailor messages for maximum results.
The purpose of my analysis was to discover communication inefficiencies, and find remedies in order to improve the manner in which the Nuyorican Poets Cafe communicates with its many publics – employees, artists, customers, and the general publics.